Your ebook may offer killer content, but unless you optimize the title to attract potential buyers to further investigate your offering you will lose sales. You need a great title, not just a good one. You need to stop the browser (virtual or in a bookstore) in their tracks with the main title.
Several things make a good title, including the 'Wow!' factor. It should raise eyebrows and make prospective readers curious. A title that is basic and efficient isn't going to cut it, so think about a bestselling title. Keep these points in mind:
- You need to grab your readers' attention because many other eBooks are fighting for it. Try to get prospective readers to read the entire title.
- The title must be compelling to hold the potential readers' attention long enough to get them to click on the link or continue reading.
- Make the title so intriguing that the reader absolutely must learn more. Bait a hook that can't be ignored.
If you have been researching internet marketing for a while, you know most titles sound the same. Really, they do. Can you remember the names of the last three internet marketing products that you purchased? I can't. They all blend together in my mind, nothing about them sticks in my mind.
Most internet marketers don't consider how their eBook's title sounds. We hammer out information on the computer, rarely speaking our titles aloud until after pre-launch/launch, when it is too late to change the title. Make certain that you choose a title that rolls off the tongue rather than tripping you up.
A great title has to be specific while including your main keyword phrase, to ensure you get traffic from the search engines when it comes to promoting it later on. Try to include your top keywords when possible. This is difficult, but if you can create attention getting titles with keywords included you have just increased your chance of success substantially over most of your competition.
